A distinctive drink.
A business taking shape.
We’re building an alcohol-free, premium martini-style brand, beginning with Southern Belle.
Pre-seed · Pre-revenue · Investor samples available
From an idea to your alcohol-free martini moment.
WHERE WE ARE NOW: Investor samplesChoose any milestone to read more.
01Idea & early tastings✓ Completed
Three original recipes. One favorite.
We began with kitchen-made recipes using off-the-shelf ingredients. At tastings across venues and events, Southern Belle emerged as the favorite of our three original flavors.
02First investment✓ Completed
Support to move the idea forward
Our first investment provided an early foundation for moving Spicy Hour forward.
03Recipe development✓ Completed
A proprietary Southern Belle recipe
Working with a formulation lab at an FDA-registered facility, we refined the flavor, texture, color, and feel through multiple iterations. Spicy Hour owns the resulting recipe in full.
04Can & label design✓ Completed
The 12-ounce sleek can
We selected the 12-ounce sleek can and developed the Southern Belle label, bringing the flagship flavor into a distinct Spicy Hour package.
05Investor samplesWe are here
Investor samples available
Southern Belle sample cans are available for potential investors in the selected 12-ounce sleek format. Spicy Hour is currently at the pre-seed, pre-revenue stage as we prepare for commercial launch.
06Commercial launchPlanned
From samples to commercial production
Commercial production depends on funding and confirming the recipe with our new co-packer. Our planned launch includes online sales and selected business accounts.
Start close to home.
Build from there.
The launch plan.
Our initial plan combines direct online sales with selected retail and service accounts in Michigan, Wisconsin, Illinois, Indiana, and Ohio.
The next step.
Following funding, we plan to confirm the recipe with our new, closer co-packer, complete production preparations, and move toward initial sales.
Early interest.
Letters of interest and prospective accounts willing to try the product are encouraging early signals. These are not completed sales or binding purchase orders.
Explore the opportunity.
Contact us for current investor materials, a conversation about our plans, and investor sample inquiries. Detailed financial information is shared directly.